Spider-Man: Brand New Day Sets Opening Day Box Office Record At $168 Million

Hollywood has a new king of the box office. Sony and Marvel’s highly anticipated sequel, Spider-Man: Brand New Day, completely rewrote the cinematic record books on Friday, securing both the biggest opening day and the highest preview earnings in movie history.

The Tom Holland-led blockbuster swung past the previous high-water marks set by 2019’s Avengers: Endgame, signaling an unprecedented resurgence for the domestic theater industry.

Marvel’s New Box Office Pinnacle

Driven by massive fan anticipation, the web-slinging sequel webbed up an astonishing $168 million on Friday alone, according to studio estimates. This monumental haul easily unseats Avengers: Endgame, which held the previous single-day opening record of $157 million.

The record-shattering momentum began early. The film generated a historic $72 million from Wednesday early-access events and traditional Thursday night previews. That figure eclipsed the former preview record of $60 million, also previously held by Endgame.

Audiences are backing up the financial triumph with rave reviews. Spider-Man: Brand New Day currently sits at a 98% audience score on Rotten Tomatoes, marking the highest fan rating for any live-action MCU Spider-Man film to date.

On Track for the Biggest Weekend in History

With Friday’s historic numbers locked in, the industry is now watching to see just how high the wall-crawler can climb over the traditional three-day frame:

Chasing the All-Time Weekend Record: Sony is officially projecting a domestic opening weekend total of $325 million. However, rival industry trackers estimate the film could surge as high as $358 million by Sunday night. If it hits the higher end of those projections, it will narrowly strip Avengers: Endgame ($357.1 million) of the record for the biggest domestic opening weekend ever.

A Historic Industry High: Fueled by the Spider-Man phenomenon and the strong hold of Christopher Nolan’s The Odyssey (which added $14.5 million on Friday), this weekend is pacing to become the highest-grossing combined domestic weekend in theater history. The total industry haul is projected to eclipse the previous multi-film record of $402 million.

Final Sunday box office data will determine if the film claims the trifecta of all-time opening records.