Happening Today: Hip Hop Icons And East Point Legends Outkast Launch Merch With Waffle House, Host Collab Drop At Centennial Olympic Park Restaurant At 11 A.M.

Legendary East Point rap superstars Outkast are officially launching merchandise with another ATL cultural staple–Waffle House.

The legendary Atlanta Hip-Hop duo has partnered with Waffle House for an exclusive, limited-edition merchandise collaboration launching today, Friday, October 2, 2026.

The highly anticipated “Outkast x Waffle House” capsule collection features a variety of co-branded apparel and collectibles, including graphic t-shirts, hoodies, bomber jackets, baseball jerseys, bucket hats, socks, and coffee mugs. Many pieces prominently display the phrase “gator belts and patty melts,” a direct nod to Big Boi’s iconic verse in their 2000 hit single “So Fresh, So Clean”.

Where and How to Buy

The limited-edition gear is available through two primary channels:

Online Release: The full collection drops nationwide on the official Outkast Web Store starting at 11:00 AM ET.

Atlanta Pop-Up Shop: For fans in the local area, Waffle House is hosting an official launch party from 11:00 AM to 1:00 PM ET today at the Centennial Olympic Park location (135 Andrew Young International Blvd NW).

Attendees at the Atlanta brick-and-mortar pop-up can also access exclusive experiences:

Limited-Edition Meals: Custom-curated André 3000 and Big Boi meals served on-site.

Free Souvenirs: Complimentary co-branded Outkast x Waffle House souvenir menus and dining coupons.

Live Entertainment: A live DJ setting the local atmosphere.